We Mean Business

Content that matters: Balancing strategy and authenticity on social media

In this episode, Ananya Bhargava interviews Crystal Alvarez, an instructor at the Walter Cronkite School of Journalism and Mass Communication at ASU. Focusing on the role of authenticity in social media, the discussion explores the distinction between organic and paid content, the psychology of social proof and reciprocity in building brand loyalty, and the impact of social media on consumer decisions.

The rise of consumerism and the loss of authentic choice

In this episode, Ananya Bhargava interviews Dean Batson, an instructor at Arizona State University who specializes in analyzing consumerism through the lens of communication. Diving into the intersection of capitalism, branding, and corporate messaging tactics, the discussion examines how powerful forces shape our purchasing decisions and the illusion of choice in the marketplace.

Online non-profit teams with local TV to show human side of Social Security’s $21 billion overpayment clawback

In this special edition of We Mean Business, Ananya Bhargava interviews KFF Health News’ David Hilzenrath. He is a member of the 2024 Barlett and Steele Gold Award-winning team in the Regional/Local Category. Their investigative series, “Overpayment Outrage,” a collaboration of eight local TV news stations and KFF Health News, helped uncover the immense toll Social Security repayment demands have on some of the nation’s most vulnerable families. Hilzenrath discusses the behind-the-scenes of this investigation, including their biggest challenges and how they overcame them to tell this story and create a roadmap for Congress to make needed program reforms.

Small debts, big losses: The data work and reporting behind uncovering the impact of HOA foreclosures in North Carolina

In this edition of We Mean Business: “How They Did It,” Ananya Bhargava interviews Ames Alexander and David Raynor about their recent award-winning investigative series “Hopes Foreclosed.” This investigation uncovered how often HOAs in North Carolina are foreclosing on homeowners. It revealed not only a troubling trend of HOA foreclosures in the region but how many of those foreclosures were due to debts of less than $2,000. 
Their series won the 2024 Bronze prize in the Barlett and Steele Awards Regional/Local category. Visit The Charlotte Observer to read their investigation or businessjournalism.org/awards to view all the 2024 winners.

Combo of deep beat knowledge and investigative know-how power investigation into medical misconduct

In this special edition of “How They Did It,” Ananya Bhargava interviews Chicago Tribune reporters Lisa Schencker and Emily Hoerner about their recent award-winning investigative series “Medical Misconduct.” The two reporters demonstrate the great investigative work that can be done when an investigative reporter teams up with a beat reporter to dive deeper into their realm of expertise. Schencker, a reporter covering the business of healthcare, spent many years reporting on allegations of abuse by a single doctor but felt there was still more to the story. With the assistance of Hoerner, a long-time investigative reporter, the two reporters were able to uncover repeated mishandling of sexual abuse allegations within multiple well-known Illinois health systems. In this episode, the reporters discuss how they got started on the investigation, the obstacles they faced, and what surprised them most about the process.
Their series won the 2024 Silver prize in the Barlett and Steele Awards Regional/Local category. Visit the Chicago Tribune to read their investigation or businessjournalism.org/awards to view all the 2024 winners.

Social Security overpayment clawbacks spur award-winning investigation – and outrage

In this special edition of We Mean Business, Ananya Bhargava interviews Jodie Fleischer, the managing editor of investigative content and collaboration for Cox Media Group. She is a member of the 2024 Barlett and Steele Gold Award-winning team in the Regional/Local Category. Their investigative series, “Overpayment Outrage,” is a collaboration of eight local TV news stations across seven states. With the assistance of KFF Health News, the team helped uncover the immense toll Social Security repayment demands have on some of the nation’s most vulnerable families. Fleischer discusses the behind-the-scenes of this investigation, including how it began and what it took to make the collaboration happen.
 
Visit KFF Health News to read their written investigative work or businessjournalism.org/awards to view all the 2024 winners.

Cultivating a document state of mind: Tips in investigative journalism with Jim Steele

Jeffrey Timmermans, Director of the Reynolds Center, sits down for an interview with award-winning journalist James B. Steele, half of the namesake for the Barlett and Steele Awards. Steele shares how he got started in business journalism, how his long-term partnership with Donald Barlett began, and the value of having a "document state of mind." He also gives young journalists tips on how to find and write award-winning investigative stories.

Emerging trends in e-commerce

Online shopping has brought about the slow demise of traditional retail, with many consumers relying solely on sites to shop for everything from groceries to electronics. In this episode, Ananya Bhargava interviews Zuzanna Blasco, a lead UX/UI engineer for Newfold Digital and a faculty associate who teaches e-commerce classes at Arizona State University. Blasco analyzes the impact of e-commerce on consumer behavior while also diving into emerging trends in online shopping, including AI integration, influencer marketing, social commerce, augmented and virtual reality experiences, and subscriptions.

The legal and ethical concerns of data driven marketing in technology

As our reliance on technology and data systems grows, so do the avenues through which corporations can harvest our information. In this episode, Ananya Bhargava interviews Joseph Ryoo, an Assistant Professor of Marketing at Arizona State University and expert in unstructured data analysis. Dr. Ryoo describes the techniques businesses use to collect and utilize data, the differences between what is legal and what is ethical regarding consumer privacy, and how business students can navigate data-driven marketing in the future.

The ethics of AI and data usage in marketing

As we witness the rising significance of data and the increasing use of AI to optimize personalized advertising, concerns regarding data acquisition and ethical usage become increasingly pressing. In this episode, Ananya Bhargava interviews Seth Rachlin, a social scientist, business leader, and entrepreneur currently active as a researcher and assistant teaching professor of Social Data Science at Arizona State University.
Dr. Rachlin discusses how social media data mining shapes targeted marketing, the moral considerations of gathering personal data, and the broader consequences of AI integration in business.