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Cookies Notice

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At the Reynolds Center

The Reynolds Center for Business Journalism was established in 2003 with the goal of improving the quality of media coverage of business and the economy. Since then our mission has been to promote the importance of business journalism among journalism students, give journalists tools to improve their business coverage and help freelancers navigate working with a variety of publications.

Over the years the Reynolds Center has trained more than 30,000 journalists and educators through in-person and online training throughout the country. We have worked with a wide range of freelance writers and collaborated with academic professors and departments in order to continuously improve the quality of content we produce including ebooks, podcasts, and instructional videos.

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In this episode, Ananya Bhargava interviews Evan Weingarten, Assistant Professor of Marketing at USC Marshall School of Business. The discussion explores why nostalgia strikes a chord wxith consumers, how it influences buying decisions and brand perception, and what behavioral research reveals about its psychological pull.

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