Covering the business of pot

In this episode of the How to Cover Money podcast, Megan Calcote reviews some of the tips on covering the legal marijuana industry that was originally shared at Reynolds Week 2016. The tips include the importance of highlighting the industry from a business perspective, including consumer trends, new businesses, and ancillary services, and the impact on the local community. These tips come from Ricardo Baca, editor of The Denver Post’s website The Cannabist; and Kevin Dale, executive editor of Arizona PBS’s Cronkite News, who directed pot coverage as a top editor at the Post.