Don’t shy away from the business angle in your sports coverage

When is it okay to start talking about the financial cost of a game not played? Steven Watkins, a reporter for the Cincinnati Business Courier, was reporting on the Bengals/Bills game live when Damar Hamlin was struck in the chest and halted the NFL. Watkins shares with Janaé Bradford how he reacted as a journalist who covers the business of sports at a local business journal.

Watkins has decades of experience covering the business side of sports and shares tips with aspiring sports journalists on how they can fill a much-needed role in the industry by not shying away from the financials.

View the transcript here.